Business Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
The purpose of Brand Strategy is to build organizational distinction and brand equity…
…that can be leveraged as a sustainable competitive advantage.
Lend Wings Consulting’ three-step proprietary brand strategy process Brand Differentiation Model) is founded on the winning methods of leading business-to-business (B2B) branding and consumer packaged goods strategic frameworks.
Lend Wings Consulting industry involvement and proven brand management techniques add exceptional value to our clients’ brands and businesses. We not only consult and conduct proprietary research as part of our process; we engage clients throughout the process to educate client teams on fundamental branding practices, ensuring that they are equipped with the understanding and tools for continued brand building success.
Elements of Brand Strategy.
- Target market identification and prioritization.
- Positioning statement.
- Brand promise (key customer benefit).
- Support statements (reasons to believe in the brand promise).
- Brand character attributes.
- Competitive analysis.
- Marketing communications planning
Brands must be authentic to grow and thrive especially in this digital age. Lend Wings…
…Consulting is about helping reposition brands in an authentic, research-based manner. This is not about game-changing it is about keeping your promises.
Staying relevant and engaged in the digital world is a must for today’s marketers. Yet how to be effective when the digital landscape itself is so rapidly changing? Furthermore, the tools and tactics to effectively manage B2B versus B2C digital marketing and social media programs vary.
With the right brand strategy in place you can optimize your digital and social marketing campaigns. The combination of Lend Wings Consulting brand strategy and strategic integrated marketing planning will enable you to drive results with your digital and social marketing. We offer B2B and B2C digital marketing analysis and performance based brand metrics before, during and after our client campaigns to ensure optimal results.
Ensure your identity communicates your vision and positions you properly…
Brand profiling involves the thorough review and evolution of your brand image, messaging and positioning to ensure it fuels your mission. The process yields renewed clarity about who you are and what you stand for in the eyes of all your stakeholders.
Research & Assessment >> Benchmarking >> Strategic Framework >> Identity Design >> Brand Standards >> Brand Governance
Lend Wings Consulting will optimize the structure of your marketing department to…
ensure peak performance.
Recent organization development research indicates that only 20% of companies have engaged employees and feel that their organizational goals are being achieved. This is exacerbated by changing technology as often individuals are relatively quick to adapt to ongoing innovations, but organizations move at a slower pace.
Our expertise in organization development includes the development of brand and marketing management roles and definitions as well as overall marketing department structure and functionality. This includes a range of consulting services from culture assessment, brand competencies, employee training, coaching, organization structure and alignment as well as competency development. Pre and post employee tracking research is part of our process.
Whether your goal is to boost performance or an overall structural assessment, our consultants can help you achieve your goals. Our approach and recommendations are highly customized and lead to practical actions and improved results.
Brand management, when done right, increases the connection of your brand…
…to your business and builds brand equity over time.
What is brand management? Simply put, brand management is about managing your brand based on brand strategy and strategic marketing planning through the proactive management of prioritized traditional, digital and social marketing strategies and tactics.
Effective brand management will solidify competitive advantage, build reputation, and grow profits over time.
However, what is critical to successful brand management is the people who manage your brand. Our team has worked for Fortune 500 companies and award winning agencies.
At Lend Wings Consulting, we move quickly to identify proven marketing strategies and marketing tactics that bring about business results. You want to be sure that your brand advisors have practical experience so that you get the most out of your marketing and brand investment. Brand management is essential to ensure that your digital and social strategies align with your brand and business.
To successfully launch or reposition your brand, we need to ensure that your business…
…goals and brand strategy are translated into a well-aligned, integrated marketing plan. At Lend Wings Consulting, we leverage best practices in traditional media planning as well as digital and social marketing to ensure the best results for our clients.
Lend Wings Consulting has many years of brand management experience. Our collaborative approach involves the client at key milestones, ensuring flawless execution and sustainable growth in brand awareness which translates to in-market performance.
We are not affiliated with any ad agencies or media conglomerates, so you can be assured that your brand will benefit from unbiased strategic brand and marketing expertise.
At Lend Wings Consulting, we have talented web graphic and developers working together…
We offer functional and engaging design to maximise the online experience and customer conversations. Working with our team of wed designers and developers, we can deliver sophisticated websites for your digital marketing needs. We strive to provide high-quality service for your Small and Large Company. The goal is to make the website development an easy and smooth experience.
Includes: Website Strategy & Auditing / CMS sites & Branding sites / e-commerce sites & optimisation services / Mobile & Tablet Websites / Website Design / Flash Websites / Content Management System / Database Development / E-commerce Solutions / Content Development / Microsites & Landing Pages / Website Maintenance
A smart graphic designer can take a key image, and create a whole message around…
it with the use of minimal words. The human brain sees shapes and colors before it reads and processes written words. One of the most iconic billboard designs of recent times was Wonderbra’s ‘Hello Boys’ campaign in 1994 – one photo, two words, one logo. It was simple, but oh so very effective.
At Lend Wings Consulting, the graphic designers aims to create an emotional response with their visual communication and this design completely hit the nail on the head.
The creative process of graphic design is a team effort. You need to work closely with the designers to explain the brand identity of your new business. This will entirely and utterly influence their design options. Remember that tone of voice and brand essence must come through loud and clear in the visual message.
Once the graphic design team is fully briefed they have several ways to create that captivating visual communication:
Image based design – A compelling, powerful or light hearted image can make a strong brand impression. Images may be photographs, drawings, paintings or be created using top notch design software. An image with little supporting text has to carry the complete message and a great design team must use all of their creative skills to get this just right.
Typographic design – Here the main visual message is captured with words alone. But the designer’s expertise is in the style of the words, the size, color and placement of the words. A designer also knows how to use white space around the words advantageously.
Image plus type design – Often a combination of the image with supporting words is chosen. A great graphic designer will know how best to balance the two within the design to create that all so important eye catching end-result.